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In the race between AI capability and AI responsibility, 
which should lead?

We exist to facilitate ethical AI adoption that aligns with organisational values, empowering purposeful innovation for people, society, and planet.

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View our research

Help consciously shape AI to create a better future for people, society, and the planet

For People

We envision AI that amplifies rather than replaces human potential. By prioritising wellbeing and dignity, organisations can deploy AI to enhance workplace satisfaction, strengthen human connections, and create more fulfilling roles. The result is technology that elevates uniquely human capabilities while handling routine tasks.

For Planet

We acknowledge AI's environmental costs – from energy use to hardware demands. Yet as its adoption accelerates, we must be intentional in directing its power toward solving our planet's greatest challenges. This means using AI not just mindfully, but as a deliberate force for environmental regeneration, turning an environmental challenge into a solution multiplier.

For Prosperity

We see AI enabling prosperity that balances commercial success with societal benefit. Organisations can leverage AI to create business models that generate both profit and positive impact. This new form of prosperity scales positive change while strengthening competitive advantage, benefiting all stakeholders from employees to ecosystems.

Within the collective, we are more than just a think tank

Strategic Events & Collaboration

Research & Insights

AI Strategy & Governance

Cultural Transformation & Implementation

How we aim to help

HOST COLLABORATIVE EVENTS


Launch a landmark event designed to spark meaningful conversations about AI’s potential and challenges.

Invite leading speakers and facilitators to guide discussions, capture insights, and co-create resources.

Foster collaboration among diverse stakeholders to build shared solutions and accelerate positive impact.

RESOURCE

LIBRARY DEVELOPMENT


Use insights from the event to develop practical, actionable tools and resources.

Support organisations in aligning their AI strategies with their values and governance models.

Join the collective of purpose led businesses navigating and guiding AI adoption.

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