We are a coalition of purpose-driven organisations dedicated to facilitating the adoption, ethical application, and lasting positive impact of artificial intelligence.
Guided by shared values and a commitment to positive change, we provide practical tools and real-life applications to help organisations align their AI strategies with their governance models and values, ensuring trust, inclusivity, and innovation.
Our Founders.
As AI reshapes the business landscape, we recognised a critical gap: purpose-driven organisations caught between the imperative to innovate and the commitment to their values.
Our consortium formed organically, bringing together diverse expertise in technology, research, organisational change, and purpose-led business: with community expansion and inclusivity being the goal.
United by the conviction that AI adoption shouldn't force a choice between innovation and ethics, we're helping organisations move forward with both confidence and conscience – transforming a technological challenge into an opportunity for meaningful impact.
Stephen Priestnall
Research and innovation strategist who simplifies complex technologies. Specialising in proposition development and customer experience design, Stephen makes emerging technologies accessible and meaningful for organisations.
Adam Wojsa
Data science and machine learning specialist focused on ethical AI development. Brings technical expertise in creating trustworthy, unbiased AI applications that serve both organisational and societal needs.
Andrew Tilling
Expert in collective intelligence and organisational culture, specialising in the human dimensions of technological change. A skilled communicator who makes complex concepts accessible and actionable for diverse audiences.
Shankar Velupillai
Engineering and product design expert bringing empathy to technical innovation. Combines cross-cultural experience with expertise in organisational transformation and human-centred design.
Jessica Cox
Stakeholder engagement and business strategy specialist, focused on purpose-driven initiatives. Creates meaningful connections between organisations and their communities.
Richie Jones
Purpose-led entrepreneur with extensive experience in corporate transformation. Leader in implementing purpose-driven initiatives at scale, balancing commercial success with ethical innovation.